Surat · Since 2014
About Eagle Wing
Made in Surat.
Since 2014.
We started with one city page. Today we run six, serve brands across the city and build software, all from one studio on VIP Road.
The Tapi at sunset, from above Magdalla. Shot by us for @iamsuratcity.
01The story
A page, a network, an agency, a studio.
2014
One city page.
It began as @iamsuratcity: news checked before it goes up, places worth the trip, jobs that are real. It grew one useful post at a time.
The network
Six pages, six audiences.
News, food, street food, jobs and Discover Surat each got a page of their own. Today 1.3M+ people follow the six, with 144.5M+ reach a month.
The agency
The same team, for brands.
We plan, shoot, write and post for brands, design identities and run launches and ads. About 700 brands served since 2014, and counting.
The software
And we ship code.
We designed and built the iamsuratcity app and website ourselves, and we build fast, search-ready sites and stores for brands.
02How we work
From brief to feed.
01
Brief
One call. Every question asked.
Your goal, your audience, your deadline and your budget band. We read your handle and your competitors before we say a word about ideas.
You getA written brief, sent back for you to check.
02
Plan
A plan you can hold us to.
A content calendar, the series, the hooks and targets for day 30, 60 and 90. Nothing is shot until you sign it off.
You getA calendar and clear targets, in plain numbers.
03
Shoot
Shot in Surat. Cut in house.
Our hosts, camera crew and editors work on location across the city, in Gujarati, Hindi, Hinglish and English. One shoot gives you a week of posts.
You getReels, Stories and photos, edited in house.
04
Post
You approve. Then it goes live.
Every post comes to you before it goes out. Then it lands on your handle and, where it fits, across our network of 1.3M+ followers.
You getA feed that runs on time, every time.
05
Report
Real numbers, every month.
Reach, saves, shares and enquiries, read against the targets we set together. Then we change what is not working.
You getA monthly report, and the plan for next month.
03What we believe
Five rules we work by.
- 01
Earn the follow.
Followers you earned, not bought. Reach rented from strangers does not stay.
- 02
The first second decides.
A reel lives or dies in its first second, so we write the hook before we shoot.
- 03
You approve everything.
Every post, reel and Story comes to you first. Nothing goes live without your yes.
- 04
Numbers, not hunches.
Targets for day 30, 60 and 90, and a monthly read-out in plain numbers.
- 05
Talk like the city.
Gujarati, Hindi, Hinglish and English, written the way your customers speak.
VIP Road from the air. The studio is on this road, beside Times Corner.
04The studio
Come and see us on VIP Road.
Monday to Saturday, 10:00 AM to 7:00 PM
+91 88668 08972. Call before you visit, so the right people are in the studio.
Founder
Aakash Mashruwala