Service 08 of 08 · Strategy pillar
Strategy and insights
An audit of your handle and your competitors, a 90-day plan with targets, and a monthly read-out of what worked. The same thinking we put into every proposal.
Strategy pillar · 01
01The approach
Start from the numbers, not a hunch.
Before we post anything we read your last 30 posts, your competitors and your audience, and write down what is working and what is not.
Then we set targets for day 30, 60 and 90, and report against them every month, in plain numbers.
Who it is for
Founders and marketing heads who want a plan before a retainer.
Strategy pillar · 01
The frame everything sits inside. Audits, targets and a plan before a single frame is shot.
02Deliverables
What you get.
- 01
Handle and competitor audit
- 02
Audience and content insights
- 03
A 90-day plan with targets
- 04
Content pillars and series
- 05
Pitch and investor decks
- 06
Monthly read-outs
03Outcomes
What changes.
- 01
A plan you can check us against
- 02
Clear targets for day 90
- 03
Decisions backed by numbers
Talk to us about strategy and insights.
04Questions
Before you ask.
No. Every brand needs something different, so we quote after a short call about your goal and your budget band. All quotes are plus 18% GST.
Kick-off is within 2 working days of your go-ahead. Launches and festive campaigns move faster when you brief us early.
Always. Every post, reel and Story comes to you first, and nothing goes live without your yes.
Surat is home, and our studio is on VIP Road. We work with brands across Gujarat and the rest of India.
Gujarati, Hindi, Hinglish and English. Our hosts and writers speak the way your customers do.
Ad spend on Meta and Google is billed at actual cost, with no markup. Our fee for running the campaigns is separate and agreed up front.
Yes. Collab reels, Story features and giveaways across the iamsuratcity network, with 1.3M+ followers across 6 pages. Ask us for the rate card.
Yes. We designed and built the iamsuratcity app and website, and we build fast, search-ready sites and apps for brands, wired for enquiries.
