Skip to content

Case study 26 of 38

Social · 2024

Bake Walk, drinks built on camera

Drink reels, offer reels and monthly grid plans for Bake Walk, August 2023 to February 2024.

Client
Bake Walk
Year
2024
Services
Social media managementContent and reel productionStrategy and insights

Bake Walk reel: a cashew brownie milkshake built with chocolate sauce, brownie and whipped cream

01The brief

Bake Walk is a bakery and cafe. It wanted its drinks and bakes on Instagram every month, with offers in between.

02What we did

  1. 01

    Drink reels shot on one table: a coffee tonic layered over ice, a mojito muddled and topped up, a cashew brownie milkshake built up with sauce and cream.

  2. 02

    Offer and voiceover reels, and photo shoots from August 2023 to January 2024.

  3. 03

    December planned as an Instagram grid before it began, reel slots held in place.

03Delivered

  • Drink reels
  • Offer reels
  • Monthly grid plans
  • Food and drinks photography

The work itself.

06 frames

A Bake Walk burger with a branded flag on its printed wrapper, leaves behind
A Bake Walk burger with a branded flag on its printed wrapper, leaves behind
Bake Walk reel: tonic poured over ice, then espresso layered on top and stirred
Two cappuccinos dusted with Christmas tree and star stencils on a wooden table
Two cappuccinos dusted with Christmas tree and star stencils on a wooden table
Bake Walk reel: lime and mint muddled in a glass, ice and cola poured in, finished with a lime slice
A multigrain sub with paneer and sauce, flagged with the Bake Walk logo
Bake Walk's December feed as planned: twelve posts in the Instagram grid, the reel slots showing frames from the December reels, beside a Chef's Special carousel and a Christmas post

Next project

Social · 2024

Green Fusion, lit up for Diwali

Read the case study

All work