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Service 04 of 08 · Craft pillar

Brand identity

Logos, colour, type, packaging and stationery, built as one system with a brand book your team can follow. From couture labels to cafes.

JIVARRA logo colourways sheet, the crowned mark in ink, ivory, gold and garnet

JIVARRA logo colourways sheet, the crowned mark in ink, ivory, gold and garnet

01The approach

A name, a mark and a system that holds.

An identity is a set of decisions that has to survive a signboard, a sticker and a 1080 pixel square. We design the whole system, not just the logo.

You get the mark in every colourway, the type and pattern rules, packaging and stationery, and a brand book that keeps every future post on brand.

Who it is for

New brands, family businesses ready for the next generation, and labels moving upmarket.

Craft pillar · 03

How it looks and how it works. Identity, websites and apps, built to the last pixel.

02Deliverables

What you get.

  1. 01

    Positioning and naming

  2. 02

    Logo system and colourways

  3. 03

    Typography, colour and pattern

  4. 04

    Packaging and labels

  5. 05

    Stationery and signage

  6. 06

    A brand book

  7. 07

    Event identities: invitations, passes, ID cards and signage

03Outcomes

What changes.

  1. 01

    One look across shop, pack and phone

  2. 02

    Rules your team can follow

  3. 03

    A brand that looks its price

Talk to us about brand identity.

04Questions

Before you ask.

No. Every brand needs something different, so we quote after a short call about your goal and your budget band. All quotes are plus 18% GST.

Kick-off is within 2 working days of your go-ahead. Launches and festive campaigns move faster when you brief us early.

Always. Every post, reel and Story comes to you first, and nothing goes live without your yes.

Surat is home, and our studio is on VIP Road. We work with brands across Gujarat and the rest of India.

Gujarati, Hindi, Hinglish and English. Our hosts and writers speak the way your customers do.

Ad spend on Meta and Google is billed at actual cost, with no markup. Our fee for running the campaigns is separate and agreed up front.

Yes. Collab reels, Story features and giveaways across the iamsuratcity network, with 1.3M+ followers across 6 pages. Ask us for the rate card.

Yes. We designed and built the iamsuratcity app and website, and we build fast, search-ready sites and apps for brands, wired for enquiries.