Case study 11 of 38
Campaign · 2023
Ati Bhavya Dayro, from hoarding to parking sign
Hoardings, invitations, passes, signage, auto panels and posts for a dayro at an indoor stadium in Surat.
- Client
- Ati Bhavya Dayro
- Year
- 2023
30 by 20 foot hoarding for Ati Bhavya Dayro, Kirtidan Gadhvi, Mayabhai Ahir and Bhaskarbhai Barot in teal and saffron
01The brief
Ati Bhavya Dayro put Kirtidan Gadhvi, Mayabhai Ahir and Bhaskarbhai Barot on stage at an indoor stadium in Surat on 21 January 2023. The event needed to sell tickets across the city, then guide guests, sponsors and crew on the night.
02What we did
- 01
One teal and saffron system with the artists cut out over the stadium, used from a 30 by 20 foot hoarding down to a parking sign.
- 02
The hoardings and auto panels carry WhatsApp numbers and a QR code to book tickets.
- 03
On the ground: gate arches, tiered passes, wristbands, crew ID cards and direction signage.
- 04
Instagram posts and Stories asked for sponsors and food stall partners; iamsuratcity was the digital partner.
03Delivered
- Hoardings, 30 by 20 and 20 by 20 feet
- Auto rickshaw panels
- Folded invitation card
- Gold, Silver and Diamond passes and wristbands
- Crew ID cards
- Direction signage
- Gate designs
- Instagram posts and Stories
The work itself.
07 frames
