Lower Ground Coffee, opening film and photography

An Opening Soon CGI film, then the cafe and its coffee photographed for launch.

Client: Lower Ground Coffee
Year: 2024
Services: Content and reel production Campaigns and launches Social media management

Inside Lower Ground Coffee: a framed landscape mural above warm wood tables

01The brief

Lower Ground Coffee needed to announce itself on the street before opening, then show people what the room and the coffee look like. We made both in 2024.

02What we did

01
A CGI film that unfurls a Lower Ground Coffee, Opening Soon banner down the real street front, tracked onto our own footage.
02
An ambience shoot of the finished cafe: the mural wall, the globe pendants, booth seating and the poster wall.
03
A product shoot at the bar: latte art, the menu card and espresso pulled on the red machine.

03Delivered

Opening Soon CGI film
Cafe ambience photographs
Coffee and bar photographs

The work itself.

07 frames

CGI film: a Lower Ground Coffee, Opening Soon banner unfurls down a street front with an auto rickshaw parked below

An espresso shot pulling into a glass on the red machine at Lower Ground Coffee

Round cafe tables and curved chairs under hanging globe lights at Lower Ground Coffee

A latte with leaf art resting on a stack of cups on the red espresso machine

Booth seating and a gallery wall of framed posters at Lower Ground Coffee

A latte beside the Lower Ground Coffee menu card

Globe pendants on black chains over a row of tables at Lower Ground Coffee

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All work