Case study 13 of 38
Production · 2024
Meltin, Coming Soon in CGI
Two CGI teasers that sent a Meltin tin flying and rolling through real Surat streets.
- Client
- Meltin
- Year
- 2024
CGI film: a gift box on a shopfront wall opens and a Meltin tin flies out towards the camera
01The brief
Meltin was about to open a new store and wanted the city to notice before launch day. The teasers had to feel as if the brand had already arrived on the street.
02What we did
- 01
We shot the real shopfront and the road outside, then tracked a 3D Meltin tin into each plate.
- 02
In one film a gift box on the wall opens and the tin flies at the camera. In the other the tin rolls down the street towards the building.
- 03
Both were cut vertical for Reels and Stories in April 2024.
03Delivered
- Gift box CGI teaser
- Rolling tin CGI teaser
The work itself.
01 frames