Case study 04 of 38
Brand · 2026
JIVARRA, couture with a crown
A complete identity and an online store for a handcrafted Indian ethnic wear label.
- Client
- JIVARRA
- Year
- 2026
- Services
- Brand identityWebsites and apps
JIVARRA logo colourways sheet, the crowned mark in ink, ivory, gold and garnet
01The brief
A label of hand-embroidered tissue, zari and jacquard needed an identity as finished as its clothes, and a store that could sell them on its own.
02What we did
- 01
We drew a crowned J and built the system around it: logo family, construction grid, colourways and clear space rules.
- 02
The patterns come from the craft itself. Zari knots, bead and thread, and the crowned J as a jacquard repeat.
- 03
Stationery, packaging, garment trims and a wax seal carry the mark from the first letter to the unboxing.
- 04
The online store has collections, sizes with live stock, a size guide, checkout ready for UPI, cards and cash on delivery, order tracking and an admin console.
03Delivered
- Logo system
- Colour and type
- Patterns
- Stationery
- Packaging and trims
- E-commerce website
The work itself.
08 frames
