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Case study 05 of 38

Social · 2026

@i.ammumbai, the city page formula in Mumbai

A carousel series for Mumbai: places, food and the city's unwritten rules, made to be saved and sent.

Client
Eagle Wing, our own page
Year
2026
Services
Social media managementContent and reel production
@i.ammumbai carousel cover, 7 reasons Mumbai is unbeatable

@i.ammumbai carousel cover, 7 reasons Mumbai is unbeatable

01The brief

Take what works in Surat to a second city: lists people save for the weekend and send to the friend who needs them.

02What we did

  1. 01

    One look and one voice. A bold cover with a numbered promise, then one place per slide with the area and what to order or see.

  2. 02

    Topics run from Irani cafes and sea-facing spots to local train rules, each cover written to be saved and shared.

03Delivered

  • Carousel series
  • Captions and hashtags
  • Stories

The work itself.

02 frames

@i.ammumbai carousel cover, 7 Irani cafes frozen in time
@i.ammumbai carousel cover, 7 sunset spots nobody talks about

Next project

The Tapi curving through Surat at sunset, seen from above Magdalla

Production · 2023

Surat from the air

Read the case study

All work