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Case study 34 of 38

Brand · 2026

11 AMP, a hydration brand in motion

Logo and product animation, and website product photography, for the 11 AMP hydration drink, February 2026.

Client
11 AMP
Year
2026

11 AMP product animation: the hydration tub spins inside a ring of its claims, cycling through each flavour

01The brief

11 AMP was launching a hydration drink in several flavours. It needed its mark and its product moving before the first posts.

02What we did

  1. 01

    A logo animation that builds the wordmark.

  2. 02

    A product reel that spins the tub inside a ring of its claims and cycles through each flavour.

  3. 03

    A product shoot for the website: every flavour with its sachets, and the pour into a glass.

  4. 04

    A hydrating soon teaser and the first month of posts.

03Delivered

  • Logo animation
  • Product animation
  • Website product photography
  • Teaser video
  • Launch posts

04 frames

A hand pours an 11 AMP sachet into a glass of water beside the tub
A hand pours an 11 AMP sachet into a glass of water beside the tub
11 AMP logo animation: the wordmark builds in black on a light ground
An 11 AMP hydration tub with two sachets, shot for the website
The blue 11 AMP flavour, tub and sachets, shot for the website