Case study 07 of 38
Production · 2024
Homeland City, CGI store openings
CGI films that put each new store's brand on the face of Homeland City before the doors opened.
- Client
- Homeland City
- Year
- 2024
CGI film: Zudio banners unroll on the glass front of Homeland City at dusk, then a giant Zudio shopping bag lands on the roof as fireworks go up
01The brief
Homeland City in Surat needed to tell the city which brands were coming to its Retail Arena before each store opened. Every opening needed a short vertical film that stops the scroll and names the brand on the building itself.
02What we did
- 01
Each film starts from our own drone or street footage of the building. The 3D work is tracked onto it: banners, hoardings, shopping bags, a hot air balloon and a turning phone.
- 02
The OnePlus film was modelled in Blender with the camera matched to our footage of the Retail Arena front.
- 03
One film per brand: Zudio, United Colors of Benetton, adidas Outlet, OnePlus and a leather bag store, all cut vertical for Reels and Stories.
03Delivered
- Zudio opening CGI films
- United Colors of Benetton facade CGI
- adidas Outlet hoarding CGI
- OnePlus Retail Arena CGI
- Leather bag store reveal CGI
- Drone and street plates for each film
The work itself.
05 frames
