Homeland City, aerial films and store reels

Drone hyperlapses, an FPV flight and walk-through reels for the stores inside Homeland City.

Client: Homeland City
Year: 2025
Services: Content and reel production Social media management Network promotion

Drone hyperlapse of Homeland City at night, the lit retail floors glowing above moving traffic

01The brief

Homeland City needed footage that shows the scale of the building by day and by night, and a steady flow of reels that bring shoppers into the stores inside it. The films ran from late 2023 into 2025 as the Retail Arena filled up.

02What we did

01
Drone hyperlapses by day and by night, and an FPV flight along the lit glass front while the stores were still behind Opening Shortly hoardings.
02
Walk-through reels with a presenter for the stores as they opened, including United Colors of Benetton, Walkway, Shoe Depot and the Little Beans play area.
03
Everything shot by our team and cut vertical for Reels, with a horizontal FPV cut for screens.

03Delivered

Night and day drone hyperlapses
FPV flight film
Store walk-through reels
Play area reel for Little Beans

The work itself.

06 frames

FPV flight along the lit glass front of Homeland City at night, past the Opening Shortly hoardings

Daytime drone hyperlapse closing in on the dark glass block of Homeland City beside a busy road

Store reel at Homeland City: shelves of folded shirts and jeans inside the United Colors of Benetton store

Store reel at Homeland City: a presenter in front of a wall of running shoes at Walkway

Store reel at Homeland City: racks of sandals and heels under a Sale Every Day sign at Shoe Depot

Reel inside Little Beans at Homeland City: a child on a striped carousel in the play area

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