Case study 01 of 38
Network · 2026
The iamsuratcity network
Six Surat pages and one newsroom, with 1.3M+ followers between them.
- Client
- Eagle Wing, our own pages
- Year
- 2026
Umra, Surat, at night from the air, lit towers above a ribbon of traffic
01The brief
Give Surat a city page it trusts, one that people open every day, then make that attention useful to the brands that serve the city.
02What we did
- 01
It began in 2014 as @iamsuratcity. It grew one useful post at a time: news checked before it goes up, places worth the trip, jobs that are real.
- 02
Each audience then got a page of its own. News, food, street food, jobs and Discover Surat each run on their own calendar and their own voice, in Gujarati, Hindi, Hinglish and English.
- 03
Much of the feed is shot by us, from street level to the drone, so it looks like Surat and not like a template.
- 04
Brands reach the city through the same pages, with posts and carousels written for each page's audience.
03Delivered
- Six Instagram pages
- Daily Stories and posts
- Reels and carousels
- Aerial and street photography
- Paid promotions for brands
See it live
@iamsuratcity on InstagramIn numbers
1.3M+
Followers across our 6 pages, verified October 2026
144.5M+
Monthly reach, verified October 2026
2014
The year @iamsuratcity began
The work itself.
05 frames
