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Case study 03 of 38

Campaign · 2026

Chai Chai Co., Vesu's late night chai adda

A paid promotion on @iamsuratcity and @surat_foodie, and a website for the cafe.

Client
Chai Chai Co.
Year
2026
Chai Chai Co. promotion carousel cover for @iamsuratcity, Vesu's late night chai adda

Chai Chai Co. promotion carousel cover for @iamsuratcity, Vesu's late night chai adda

01The brief

Get Surat to visit a Gujarati live cafe on VIP Road, Vesu, and to save the post for their next plan. No delivery, no discounts. Just a reason to come in.

02What we did

  1. 01

    Two carousels, one for each page, so the two audiences never saw the same post twice.

  2. 02

    Every dish is pictured and named, two to a slide. The hook is the farsan, fried in front of you.

  3. 03

    Seating under string lights, board games on the table and the hours, open till 2 AM, do the selling. No prices, no superlatives.

  4. 04

    We also built the cafe's website from the brand's own photos: the menu, the hours with a live open now sign, and a franchise enquiry.

03Delivered

  • Carousel for @iamsuratcity
  • Carousel for @surat_foodie
  • Captions for both pages
  • Cafe website

06 frames

Carousel slide, Open till 2 AM, with the Chai Chai Co. neon sign
Carousel slide, Fried in front of you, farsan in the kadai
Carousel slide, Lights, flags, plants, the cafe seating after dark
Carousel slide, Board games on the table
Carousel slide, Fafda and Vanela Gathiya, two dishes side by side
Carousel slide, Jalebi and chai