Case study 33 of 38
Social · 2024
Cheno, a launch that asked a question
A What is Cheno? teaser and launch reels for the Cheno coffee brand, August 2024.
- Client
- Cheno
- Year
- 2024
Cheno teaser reel: a man pastes What is Cheno? posters in a grid on a wall
01The brief
Cheno was a new coffee name nobody knew. It needed people asking about it before it launched.
02What we did
- 01
A teaser that pastes What is Cheno? posters across a wall, one by one.
- 02
Launch reels that put the mark on a phone and then on the cup, and Story videos for the first weeks.
03Delivered
- Teaser reel
- Launch reels
- Instagram Stories
The work itself.
01 frames